The thing I like most about fall is how everything changes. The leaves, the sunsets, the days, the activities and the people.
Obviously the things you can’t see are the ones that give way to the change of people. What does that mean exactly? When you think of fall, other than the colors, can’t you feel the cool crisp air, smell the fires burning in the fireplaces, think of snuggling under warm covers? These things all change people; even if it’s just seasonal. Somehow it makes us more loveable, trustworthy and even sociable. You want to get outside and have barbeques, have sack races, go camping and sit around toasting marshmallows and making smores!
Do you also know that people “feel” things when they visit your site? Colors, typography, pictures and even placement of things can dictate immediately, and subconsciously, how a person feels about your company. Crazy isn’t it? Let’s take a look at the top 10 sites, dig into the top five, and you’ll see what I mean.
Number 1 – Of course Google. when you visit Google.com you are instantly greeted with the logo up top and the search bar front and center. There are additional menu items up at the top to manage your account, if you have one. The background colors are whatever you choose, thanks to the custom settings of Chrome and the design is stark and unobtrusive. You find the content you need right away (which is the search bar).
Number 2 – You guessed it! YouTube. Upon loading this page, you have pops of RED to draw your eye where the site wants you to go. There is also a live header at the top to draw you in to what is paid content for you to see. It works huh? The FIXED left side navigation makes it quick and easy to access the areas you need and stays put no matter how far down the page you scroll.
Number 3 – Facebook. Well this is an easy one. It’s blue and white; the corporate dress code. Blue and white in a website are found to be the most neutral to ever gender in every occupation. I guess that works. Top main navigation, corner logo and left side personal navigation makes it a very sensible 2-column layout.
Number 4 – Yahoo. Chances are you know what Yahoo is. It’s safe to say you probably know at least 5 people who have a yahoo email address. Although upon first look at yahoo, it seems overwhelming. However, if you look at the basic layout of the home page, it’s really quite simple. Left side navigation, top corner logo (I see a pattern here) and a top navigation of quick links that are most likely the most visited areas.
Number 5 – Amazon. Who hasn’t ordered from Amazon? Did you find shopping was easy? Clean layout? Amazon also has that top corner logo, the top navigation and a flyout side navigation when you are shopping by department. They chose all white to keep the focus on the products and not their design. Smart. Very smart.
Here’s the rest of the list::
So what are the common factors with ALL of these websites?
Another fact I’d like to point out is that every one of these brands has a one word domain name. This is crucial to your brand recognition, new customers and customer retention (remembering your name/website). Keep it short and sweet and make it make sense. You can always add subdomains later!
Back to your site…It’s time for you to take the quiz. Ask yourself these questions and it will tell you if your site needs an overhaul. Better yet, ask your friends, family and customers to take the quiz for you! Unbiased feedback is priceless!
If these sound all too familiar, it could be time for a new site. We live in a digital era that’s not going away any time soon. Embrace it and it could have positive lasting impacts on your business.
Have questions? I’d love to answer your questions! Email me anytime!