Meta Keywords: Why I don’t use them
There is one question about SEO which seems to be coming up time and time again, so let me answer it now and be done with it. Meta Keywords are useless. No search engine uses them for any real rankings. That is why by default, there is no meta keywords input field in my WordPress SEO plugin and why I never use them. The fact that “other SEO plugins do have them” isn’t a good reason for me to enable them in my plugin by default. Let me give you the full... Read The Rest →
GOOGLE’S SEARCH ENGINE OPTIMIZATION-Optimizing your Images
Image-related information can be provided for by using the “alt” attribute Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and “alt” attribute, both of which you should take advantage of. The “alt” attribute allows you to specify alternative text for the image if it cannot be displayed for some reason (1). Why use this attribute? If a user is viewing your site on a browser that doesn’t support images, or is using alternative... Read The Rest →
GOOGLE’S SEARCH ENGINE OPTIMIZATION-Anchor Text
Suitable anchor text makes it easy to convey the contents linked Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag <a href=”…”></a>. This text tells users and Google something about the page you’re linking to. Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google... Read The Rest →
GOOGLE’S SEARCH ENGINE OPTIMIZATION-Improving Content
Improving content and services should be a priority, regardless of the type of website! Write easy-to-read text Users enjoy content that is well written and easy to follow. Avoid: writing sloppy text with many spelling and grammatical mistakes embedding text in images for textual content - users may want to copy and paste the text and search engines can’t read it Stay organized around the topic It’s always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another... Read The Rest →
GOOGLE’S SEARCH ENGINE OPTIMIZATION-Offer quality content and services
Interesting sites will increase their recognition on their own Creating compelling and useful content will likely influence your website more than any of the other factors discussed here (1). Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your site’s reputation with both users and Google, and it rarely comes without quality content. Anticipate differences in users’... Read The Rest →