How the Latest Google Algorithm Penguin Update will Affect You
On April 24th 2012 Matt Cutts, the head of the webspam team at Google announced that there will be another algorithm change to the Google search engine. This latest update has been named “Penguin” and the main objective of the change is to specifically target webspam. To quote Matt’s words: “The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content.” If your... Read The Rest →
Meta Keywords: Why I don’t use them
There is one question about SEO which seems to be coming up time and time again, so let me answer it now and be done with it. Meta Keywords are useless. No search engine uses them for any real rankings. That is why by default, there is no meta keywords input field in my WordPress SEO plugin and why I never use them. The fact that “other SEO plugins do have them” isn’t a good reason for me to enable them in my plugin by default. Let me give you the full... Read The Rest →
GOOGLE’S SEARCH ENGINE OPTIMIZATION-Optimizing your Images
Image-related information can be provided for by using the “alt” attribute Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and “alt” attribute, both of which you should take advantage of. The “alt” attribute allows you to specify alternative text for the image if it cannot be displayed for some reason (1). Why use this attribute? If a user is viewing your site on a browser that doesn’t support images, or is using alternative... Read The Rest →
GOOGLE’S SEARCH ENGINE OPTIMIZATION-Anchor Text
Suitable anchor text makes it easy to convey the contents linked Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag <a href=”…”></a>. This text tells users and Google something about the page you’re linking to. Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google... Read The Rest →
How to Use Tags for WordPress SEO
If you are a bit confused about SEO tags for WordPress, trust me, you are not alone! A large chunk of our traffic on GET FOUND NOW comes from web users searching for information on how to use tags. Many people confuse tags with keywords, which they are not. Tags offer site visitors another way to navigate content on your website via a tag cloud and quickly find topics of interest. Tags or labels are also very effective for SEO if you tag your posts correctly. All content management systems like WordPress now use tags and most social networking sites like Facebook, YouTube... Read The Rest →
WordPress Plugins by YOAST
WordPress Plugins WordPress.org is powerful on its own, but its functionality can be extended using WordPress plugins. Yoast offers several WordPress plugins to optimize your WordPress SEO, track its performance and tweak the minor usability issues power users sometimes encounter. Essential Plugins If you only want to pick two of the free WordPress plugins from this site, pick these two, they’ve both proven to be best in class and will help you take your blog to the next level. Download WordPress SEO Plugin Download Google Analytics for WordPress Functionality Plugins... Read The Rest →
Link Building 101
Most people understand by now that links have a very real influence on rankings in search engines. How it works and in which ways a link can influence your ranking is often unclear though, resulting in many myths. This link building 101 tries to explain the basics of link building and to refute some of the myths around it. How does a link help your site? A link to your site “helps” in four ways: It adds value to the “receiving page”, allowing it to improve its visibility in the... Read The Rest →
Simple SEO Mistakes
Here is a short list of the simple web things we must consider when and during and after website optimization and development: A site FULL of flash – Sure flash looks great and can deliver a media experience that’s far more interesting than static HTML, but there’s one fundamental problem; Search engines still find it difficult to index websites made entirely out of flash aka your site could be invisible to the search engines. Options include embed some flash into your HTML website OR provide both a flash and HTML... Read The Rest →
Keyword stuffing – STOP IT!
I often get emails asking about the best practices for SEO. Many think it’s okay to put a million combinations of the same text on their site and this will get them ranked higher in google. SOOOO NOT TRUE!!! The BEST way to get a higher ranking is to write searchable text/information that is relevant to your site’s contents. Straight from Google: “Keyword stuffing” refers to the practice of loading a webpage with keywords in an attempt to manipulate a site’s ranking in Google’s search results. Filling pages with keywords results in... Read The Rest →