What to Avoid for a More Visible Website

Search engines often have a very difficult time understanding websites which use Flash or Javascript to display content. Either move your important content into regular text or make a text browser friendly version to help with accessibility. Doing so will maximize the visibility of your content in search results.

You won’t find a webmaster who doesn’t want to have more visitors. The success of any website is measured by how popular it is. In some cases, having more traffic is even more important than making money.

Web search is a huge source of web traffic so naturally Search Engine Optimization (also known as SEO) is one of the most important things any webmaster should understand. SEO is about designing a website in such an optimized way that will allow search engines to better understand its content, index its pages and give them higher search result rankings so to deliver more web visitors to the website. SEO has become a massive industry by itself. It is constantly evolving as search engines evolve and there is a huge list of variables to consider. In this article we will address just a couple of the simplest yet critical issues related to website design.

Search engines use ‘web crawlers’ to scan and index each website. These web crawlers are essentially computers that have been programmed to read and save the content of each web page so the search engines can analyze their content and display them in their search results accordingly. Therefore, in order to appear on search engines your web pages must be visible to these web crawlers. Not all web pages are visible to web crawlers.

Flash & Javascript

Websites that are built in Flash or using javascript are very difficult if not impossible for web crawlers to read because the contents are encoded in a way that they are not visible in the web page’s HTML source code.

If you are running an online shop or an online directory where you have a database of product listings and you want them to appear on search engines so they will attract more people to your website, then you must make sure the listings are not encoded using Flash or Javascript.

If you have a search system on your own website that lets people search the listings in your database, you may also want to avoid using javascript or Flash for the search results page and make sure the result listings will link to each product’s own dedicated page.

Dedicated Static URL

If you are not doing this already then it is highly recommended to give each product or listing page its own dedicated static URL. By giving each item its own dedicated page, you can create a sitemap that contains all the pages on the site and help web crawlers index every listing you have.

Dawson is a member of Lacartes.com – an online community where friends can share photos, videos, reviews and more. He regularly writes about businesses, e-commerce, seo and internet marketing.

This article can only be reproduced in its entirety when the link to lacartes.com is live at all times.

Article Sourcehttp://EzineArticles.com/7297802

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