Why Shopping Small Matters – the best way for a small business to capitalize on this day

Small businesses should show off their uniqueness all year—but especially on Small Business Saturday. November 29 marks the fifth year for this successful event, and all signs indicate continued growth. Originally conceived as a marketing campaign by American Express, Small Business Saturday has evolved into a mainstream holiday shopping event that complements Black Friday, which earned its name because large retailer sales went from operating on negative earnings (red) throughout the year to positive earnings (black) in a single day, and Cyber Monday, an earnings coup for online retailers with sales topping $2 billion last year. Read more “Why Shopping Small Matters – the best way for a small business to capitalize on this day”