Small businesses should show off their uniqueness all year—but especially on Small Business Saturday. November 29 marks the fifth year for this successful event, and all signs indicate continued growth. Originally conceived as a marketing campaign by American Express, Small Business Saturday has evolved into a mainstream holiday shopping event that complements Black Friday, which earned its name because large retailer sales went from operating on negative earnings (red) throughout the year to positive earnings (black) in a single day, and Cyber Monday, an earnings coup for online retailers with sales topping $2 billion last year. Read more “Why Shopping Small Matters – the best way for a small business to capitalize on this day”
There are some very specific ways to leverage Facebook traffic to gain more exposure to your content, whether that is internal (on a Facebook page) or external (on a web site) content. In this article I will discuss a few different ways, and provide very specific how-to’s for each one. Read more “How to Bring More Facebook Users to Your Web Site”
Looking for a CUSTOMIZED bag/tote/purse with your business name on the front? How about a special monogrammed gift for your bride to be? Work a tote into a senior session as an option or incentive to book a session with you! There are SO many uses for Thirty-One gifts. Read more “kimtown has teamed up with Thirty-One! Now offering add-ons for your business.”
You’ve just put the finishing touches on your site, making sure it has easy, simple navigation and a clear call to action. So what now?
Strengthen it with these key difference makers:
- Testimonials with photos or video
- Recommendations from previous customers
- Messages regarding special deals or promotions (available discounts, free shipping, etc)
- Links to your Twitter, Facebook, or YouTube accounts
- Instructions on how to contact you
With these enhancements, you can improve the user’s experience and allow them to get to know you better. All of which can help increase their chances of buying from you. Connect with kimtown to get started today!