Content Writing Strategy

Content writing strategy is more important today than ever before, especially in light of recent ranking changes by search engines. Google’s Panda and Penguin updates targeted content quality, and the search giant has made it abundantly clear that a website featuring excellent information will receive priority rankings in search results.

Do I Need an SEO Content Writer?
Many website owners seek out an experienced SEO content writer to provide high-quality text that does not offend search engine criteria. Web content writers should be brought in at the early stage of any website design to ensure they have current knowledge of the site’s content needs.

The webmaster will want to carry out an effective content writing strategy that includes the following:

  • Research – Keyword popularity, competitive use, ranking in searches
  • Blogs – Easy to read with informative content
  • Call to action – This brings home the bacon when done right

Website promotion is highly important; without viewers, all is either in vain or for vanity’s sake. A website that features optimization is in the best position to draw in visitors. While visitors may find your website using common search engines like Google or Yahoo, using site submission in bulk form increases hits just by extending the reach to consumers. Promotion done carefully on social networking websites is another way to reach millions of potential visitors. Some social media sites, like Facebook, Twitter, LinkedIn and YouTube, are seen by more than 900 million visitors each month. It is an extremely low-cost and effective way to achieve site promotion.

What Is the Most Important Feature of Content Writing?
Content writing should strive for sheer relevance and value. Website submissions should include keywords that point to the main topic or relevant articles. If you have keywords that bring in visitors but your content is poor, they will feel their time has been wasted and leave, likely never to return. Do not keyword stuff!

Set yourself up as an expert about the subject you are promoting. Site submit informally to the public by guest posting on related website blogs so you become known as that expert resource. Strong backlinks that aren’t spammy are good. Anything remotely resembling spammy content will cause problems with search engines; they will rank you lower or refuse your submission attempt.

Remember that your content website is a reflection on you and your company. You may only have a few brief seconds to grab a visitor’s attention, so quality design, videos, article content and layout should all be a part of your content-writing strategy. You can submit your site to a search engine with the best of intentions, but you’ll continue receiving poor results if your website-writing strategy is not conducive to acceptance by current search engine criteria. You don’t need a lot, but what content you have needs to have value and be grammatically correct.

If you have questions on this article, feel free to contact kimtown!

CREDITS
(Disclaimer: We do not carry credit for this post nor any of the photographs; we are simply sharing information, you may not otherwise see, in accordance with the copyright laws and under a Creative Commons Attribution 3.0 License of the USA) All Content Copyright John Zwissler

TIP OF THE DAY! Strengthen Your Website

You’ve just put the finishing touches on your site, making sure it has easy, simple navigation and a clear call to action. So what now?

Strengthen it with these key difference makers:

  • Testimonials with photos or video
  • Recommendations from previous customers
  • Messages regarding special deals or promotions (available discounts, free shipping, etc)
  • Links to your Twitter, Facebook, or YouTube accounts
  • Instructions on how to contact you

With these enhancements, you can improve the user’s experience and allow them to get to know you better. All of which can help increase their chances of buying from you. Connect with kimtown to get started today!

5 ways to make an easy-to-remember, ultra-secure password

Nobody wants to get hacked. But when it comes to choosing a password, there are key steps you can take to reduce your risk of data intrusions from unwanted virtual visitors. This week’s edition of Upgrade Your Life will teach you how to make a strong, safe password that’s easy to remember — and how to reduce your odds of being an easy target for hackers.

1. Worst Passwords
In 2009, a major hack on social gaming site RockYou revealed some troubling patterns in how we choose our passwords. The Imperva Application Defense Center (ADC), a security research group, examined the passwords of RockYou’s clients to see just what went wrong. The study found that more than 29,000 of the compromised accounts were using the password “123456” — the most popular password. The second and third most common passwords were also strings of consecutive numbers. And the fourth most common password? “Password.” Other popular passwords from the RockYou case include “iloveyou,” “abc123,” and a handful of common first names like “Ashley” and “Michael.”

How to avoid bad passwords:
* Don’t use any part of your name or email address: These two pieces of information are easily obtained about you.
* Avoid any other personal information: Don’t use your birthday, family member or pet names, street addresses, or anything else that could be public knowledge for prying eyes.
* Don’t use consecutive numbers: These are extremely easy for a cracking program to decode, and as you can see from the ADC study, they’re also wildly popular.
* Avoid words in the dictionary: This includes random sequences of words and slang terms too.

 

 

2. Best Passwords: Uppercase and lowercase letters, numbers, and symbols
Nowadays, many websites encourage good password practices by forcing you to input a mix of numbers, letters, symbols, and mixed capitalization. This approach is definitely the right idea: mixing it up can pay off, statistically speaking. Why? Most password hacks you’ll be warding off use a technique called a “brute force attack.” This flavor of hack uses automated computer software to guess every possible combination to crack your personal code.

According to the ADC study, automated hacking software combined with poorly chosen passwords means a hacker can break into 1000 accounts in just 17 minutes. If you introduce more variables into your password — namely numbers, symbols, and a mix of lower and upper case letters — intrusive software will take longer to crack your code.

Make passwords more secure:
* Add letters: Since there are 26 letters in the alphabet, one additional letter can make your password 26 times harder to crack.
* Use a mix of lower and uppercase letters: Mixing up your cases adds complexity and safety to your chosen password.
* Add numbers: Using letters, words, and phrases for your passwords seems both natural and easy to remember, but it’s much safer to diversify.
* Add symbols: Symbols are the real secret ingredient to security. Since there are over 1500 symbols a hacking program needs to run through to correctly lock down one character of your password, adding one extra asterisk or exclamation point can make it 1500 times more difficult for intruders to pry open your personal accounts.

3. Password length = Password strength
Most websites prompt you to create a code with a minimum and maximum amount of characters, often between 8 and 14. Since each additional character increases your odds of staying safe, be sure to max out the length of your password. If you can enter 14 characters, don’t stop at 10 — those extra 4 characters will work to your statistical advantage.

Here’s an example: compare the passwords m00se44 verses m00se44!.!.!.!
Sure m00se44 might be faster to type, but m00se44!.!.!.! is a far safer bet. How much safer? According to a handy online brute force simulator, hackers could crack m00se44 in less than a second. What about m00se44!.!.!.!? Assuming that the hacking software is guessing one hundred billion combinations a second, believe it or not, it could take the same software almost 200,000 centuries to crack it.

4. Password padding: Symbols are your secret weapon
Much of the basis for this article comes from the research of a noted security expert named Steve Gibson. His most recent practical advice involves a simple technique called “password padding.” It used to be that a random password like Pr5^w4”t3F was perceived to be the best password. But the reality is that people can’t actually remember those totally random passwords, so they don’t end up using or sticking with them.

To solve this dilemma, Gibson wanted to create a memorable password strategy that would be equally secure. He stumbled onto the idea that long passwords loaded with symbols can be both ultra-secure and yet also easily memorized. He came up with the following example to prove his point.

Which of these is easier to remember? Which is more secure?
D0g!(!(!(!(!(!
PrXyc5NFn4k77

The more memorable password is D0g!(!(!(!(!(! since it looks like the familiar word “dog” and ends with a repeating pattern of symbols. And according to Gibson, D0g!(!(!(!(!(! is also the more secure password because, while it too has numbers, letters (upper and lowercase), and symbols, the first example is one character longer than the random second password — and it has more symbols.

Want to see this effect in action? Play around with Gibson’s password security calculator yourself.

 

 

5. Store passwords in one place with a password manager

If you’re a little concerned about juggling all of the lengthy, ultra-secure passwords you’ve dreamed up, you can have a program do the heavy lifting. These programs and apps, known as password wallets or password managers, lock down your cache of codes by encrypting them, which translates them into a secure language that hackers can’t parse. If RockYou’s data had been encrypted, that security scandal could have been avoided altogether.

While no method is infallible, well-regarded password managers like LastPass and 1Password are great options. With a password manager, you’ll use a master password to access the program or app, and it will auto-fill password entry fields for you as you log in around the web.  Both LastPass and 1Password feature mobile and desktop versions, so you can keep both computer and your phonelocked down safely.

 

CREDITS
(Disclaimer: We do not carry credit for this post nor any of the photographs or documents; we are simply sharing information, you may not otherwise see, in accordance with the copyright laws and under a Creative Commons Attribution 3.0 License of the USA) {Original content from Yahoo}

Meta Keywords: Why I don’t use them

There is one question about SEO which seems to be coming up time and time again, so let me answer it now and be done with it. Meta Keywords are useless. No search engine uses them for any real rankings. That is why by default, there is no meta keywords input field in my WordPress SEO plugin and why I never use them. The fact that “other SEO plugins do have them” isn’t a good reason for me to enable them in my plugin by default.

Let me give you the full history of the meta keywords tag’s demise. In September 2009, Google announced officially what was already true for years back then: “Google does not use the keywords meta tag in web ranking”. Matt Cutts explains it in a video:

 

Do Yahoo! and Bing use meta keywords?

In October of that same year, 2009, almost two years ago, at SMX East, Yahoo! announced they no longer use the meta keywords tag anymore either. This turned out to be not entirely true, as they do index them, but they won’t help you one bit.

Bing said at one point, in a guide about how to optimize your page:

“It was abused far too much and lost most of its cachet. But there’s no need to ignore the tag. Take advantage of all legitimate opportunities to score keyword credit, even when the payoff is relatively low.”

So basically they’re encouraging you to do fill it out, even though the “credit” will be admittedly very, very low. I say: don’t do it at all. Don’t waste your time. Instead of thinking about which keywords to put in that silly meta keywords tag for 5 minutes, think about your content for 5 minutes longer. Really. It’s worth it.

But I want meta keywords!!!

If you really can’t live without them, go to the WordPress SEO dashboard and enable them:

Meta Keywords in the WordPress SEO plugin

Don’t expect me to think you’re cool though. The reality is, that if you’re trying to rank for any term that’s even only a little competitive, meta keywords won’t help. You should write engaging, meaningful content on a technically well optimized platform and get good links and social engagement. That’s what builds great rankings, meta keywords have nothing to do with it.

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CREDITS
(Disclaimer: We do not carry credit for this post nor any of the photographs or documents; we are simply sharing information, you may not otherwise see, in accordance with the copyright laws and under a Creative Commons Attribution 3.0 License of the USA) {Original content from Yoast}

GOOGLE’S SEARCH ENGINE OPTIMIZATION-Optimizing your Images

 

Image-related information can be provided for by using the “alt” attribute

Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and “alt” attribute, both of which you should take advantage of. The “alt” attribute allows you to specify alternative text for the image if it cannot be displayed for some reason (1).

Why use this attribute? If a user is viewing your site on a browser that doesn’t support images, or is using alternative technologies, such as a screen reader, the contents of the alt attribute provide information about the picture.

Another reason is that if you’re using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link. However, we don’t recommend using too many images for links in your site’s navigation when text links could serve the same purpose. Lastly, optimizing your image filenames and alt text makes it easier for image search projects like Google Image Search to better understand your images.

Alt Attributes

 

Store files in specialized directories and manage them using common file formats

Instead of having image files spread out in numerous directories and subdirectories across your domain, consider consolidating your images into a single directory (e.g. brandonsbaseballcards.com/ images/). This simplifies the path to your images.

Use commonly supported filetypes – Most browsers support JPEG, GIF, PNG, and BMP image formats. It’s also a good idea to have the extension of your filename match with the filetype.

Image Tree

 

Use brief, but descriptive filenames and alt text

Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they’re short, but descriptive.

Avoid:

  • using generic filenames like “image1.jpg”, “pic.gif”, “1.jpg” when possible—some sites with thousands
  • of images might consider automating the naming of images
  • writing extremely lengthy filenames
  • stuffing keywords into alt text or copying and pasting entire sentences

 

Supply alt text when using images as links 

If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you’re linking to. Imagine that you’re writing anchor text for a text link.

Avoid:

  • writing excessively long alt text that would be considered spammy
  • using only image links for your site’s navigation

Supply an Image Sitemap file

An Image Sitemap file can provide Googlebot with more information about the images found on your site. Its structure is similar to the XML Sitemap file for your web pages.

 

Next we’ll look at Using Heading Tags…Follow the RSS Feed

CREDITS
(Disclaimer: We do not carry credit for this post nor any of the photographs; we are simply sharing information, you may not otherwise see, in accordance with the copyright laws and under a Creative Commons Attribution 3.0 License of the USA) {Content based on Google’s Guide}